CONTACT BABY BOOMER SISTERS: lynn@boomboomsisters.net



STATISTICS





Baby Boomers as consumers


  • Boomers represent 44% of the US population, and in the next 5 years, they’re projected to hold 70% of US disposable income and buy 49% of total consumer-packaged goods. [Nielsen / BoomAgers]
  • Baby Boomers account for over 50% of sales for 72% of over 6,500 brands that Nielsen tracks. [Nielsen and Hallmark]
  • 77% of Boomers will purchase something based on its value followed by 42% who had a positive experience in the store and interestingly enough, 42% choose an item based on price. [Fona]
  • Baby Boomers spend 18% more time than Millennials on their home search, averaging 4.9 months searching for a home to buy. [Zillow]
  • Baby Boomers spend the most across all product categories but are targeted by just 5-10% of marketing. [AARP]
  • Over the next 20 years, spending by Boomers is expected to increase by 58% to $4.74 trillion. [AARP]
  • 74% have praised a brand in person to others and 54% have in-store. [Salesforce.com]


Baby Boomers and the economy

  • 65% of Baby Boomers plan to work past age 65 or do not plan to retire and 34% plan to continue working for enjoyment, including 18% who want to stay involved and 16% who enjoy what they do. [Transamerica Center]
  • 70% of the disposable income in the U.S. is controlled by Baby Boomers. [Nielsen]
  • Baby Boomers will inherit $15 trillion in the next 20 years. [Nielsen]
  • Boomers own 80% of all money in savings and loan associations. [Suzanne Williams]
  • 71% of Baby Boomer workers have access to a 401(k) or similar plan offered by their employer, including 78% who are working full-time and 42% part-time. [Transamerica Center]
  • 86% are a member of a brand loyalty program to get points and rewards and 71% to get better deals. [Salesforce.com]

Baby Boomer values


  • 67% say that adult children have a responsibility to provide financial help to elderly parent in need compared to 84% of millennials. [Pew Research]
  • 90% are married and 49% were married between 18 and 33. [Pew Research]]
  • 50% of "young Millennials" plan to move back home with their parents after college (TD Ameritrade).




HOW DID THE BABY BOOMER SISTERS EVOLVE and EXPLODE?






The BABY BOOMER SISTERS are seven sisters all born during the Baby Boomer Generation. The family of nine children were fortunate to have lived within walking distance from their grandparents, great-aunt, aunts, uncles and cousins. This wonderful childhood gave each of the BABY BOOMER SISTERS the respect of watching and learning how a home changes while their grandparents, parents and siblings enter into the retirement years of their lives.


The 8th sibling Susan and the 9th sibling Lynn had a crash course in learning how to redesign a house when the eldest child, Rosemary, had a stroke. The stroke left Rosemary with paralysis on the right side of her body. As Rosemary was in rehabilitation, the

BOOM BOOM SISTER COMPANY EVOLVED and started to work. They redesigned Rosemary's home to accommodate her handicap needs, especially the wheelchair and equipment that was necessary for her rehabilitation.


Since then the BOOM BOOM SISTER COMPANY has EXPLODED designing numerous homes for empty nesters, retirees, and Baby Boomers who just want to design their home for their next at-home living phase. The BABY BOOMER SISTERS specialize in designing homes for the BABY BOOMER GENERATION.


The BABY BOOMER GENERATION is 74 million people strong (22% of the population). Being the largest generation, Boomers have redefined traditional values, knowing that they need to change their lifestyle and homes to progress. Boomers are also the wealthiest, most active, and have the most disposable income for housing, food, apparel and retirement programs. As they approach their retirement years, they are ready to redesign and renovate their homes all with the help from the

BABY BOOMER SISTERS.


The BABY BOOMER SISTERS started a RENOVATION of a GENERATION!